FULL AND HALF MARATHON
Expo and Packet Pick up
SATURDAY, October 4, 2025 9am-6pm
Baird Center
400 W. Wisconsin Ave.
Milwaukee, WI 5353203
(Main entrance to expo is on the corner of Vel R. Phillips Ave & W. Wisconsin Ave.)
The expo and packet pick-up will be your opportunity to pick up your race bib, shirt and purchase all new Milwaukee Lakefront official merchandise. Over 20 vendors will be there to welcome you and provide details on their products and services. The expo is FREE and open to the public.
​
Marathon & Half Marathoners will receive an official Milwaukee Lakefront Marathon gear bag at packet pick-up. Use this bag to transport your personal items to the start line where you may retrieve it after your run. Runners are encouraged not to put valuables in the bag (cellphones, keys, wallets, etc.)
If you are unable to attend the Expo, you may have your bib picked up by another as long as they have a copy of your race Check-In Pass, which you will receive race week (please check your spam \ junk folder). This pass may be printed or shared with another via a screenshot.
​
NOTE: If you are participating in the Own The Hoan Challenge, you may pick up your Sunday packet when you pick up your Saturday event packet on Thursday or Friday.
Can’t or don’t want to get your packet at the Expo?
Take advantage of our race day pick-up. For a convenience fee of $30, your packet will be waiting for you at the start line. This fee only applies to runners who are interested in picking up their materials on Sunday morning instead of the Expo.
-
Race day packet pick-up will be available from 5:45am to 6:45am.
-
Participants must have paid the $30 convenience fee in advance (PRIOR TO Saturday, October 4, 2025).
-
A mandatory $40 fee applies if you want to pick up your bib on race day and did not pay the $30 fee PRIOR to October 4th. Sorry, no exceptions.
-
No refunds will be issued if you decide to pick up your packet at the Expo.
Parking options
-
Baird Center Parking Lot: Indoor by-the-hour parking is available at the Baird Center with entrances on W. Kilborn Ave. and West Wells St. Use the QR code below for discounted parking.
​​​
-
Street Parking: Some street parking is available around the area. Please be aware of restrictions.​
​​​
-
Spot Hero Parking App: Please use the widget on the left to find parking lots near the Baird Center for our Expo.
5K RUN & WALK THE HOAN
Expo and Packet Pick up
Thursday, October 2, 2025 4:00pm - 7:00pm
Performance Running Outfitters
2205 N Calhoun Rd, Brookfield, WI 53005
Friday, October 3, 2025 3:30pm - 7:30pm
Goodmiles Running Company
7411 W. Layton Ave. Greenfield, WI 53220
**Check out the official merchandise at this packet pick up
Saturday, October 4, 2025 8:30Am-10:00Am
Packet pickup will be available morning of the race from 8:30 am and ending at 10:00 am at Urban Park.