Expo and Packet Pick Up

    Pickup Hours and Location Information

    The Expo will be held on Saturday, September 30, 2023 from 9am-6pm.  This will be your opportunity to pick up your race packet, attend course talks, pose for photos using our backdrops, visit vendors and shop our extensive merchandise area.

    Please bring your photo ID for packet pick up. If you are unable to attend the Expo, someone else may pick up your packet with a copy of your ID and a copy of your registration confirmation. Check out website FAQ for more info. This will be your only opportunity to pick up your packet for FREE. If you do not pick it up by 6 pm, you WILL be charged an additional $40 if you pick it up on race morning and did not reserve for race day packet pick up. (NO EXCEPTIONS)


    Can’t or don’t want to get your packet at the Expo?  Take advantage of our race day pick up. For a convenience fee of $30, your packet will be waiting for you at the start line. This fee only applies to runners who are interested in picking up their materials on Sunday morning instead of the Expo.

    • Race day packet pick up will be available from 6:30 am to 7:15 am.
    • Participants must have paid the $30 convenience fee in advance (PRIOR TO Saturday, September 30, 2023).  A mandatory $40 fee applies if you want to pick up your bib on race day and did not pay the $30 fee PRIOR to 9/30. Sorry, no exceptions.
    • No refunds will be issued if you decide to pick up your packet at the Expo.

    All participants will be given an official Milwaukee Lakefront Marathon gear bag at packet pick up. Use the bag to transport your personal items to the start line where you may retrieve it after your run. Runners are encouraged not to put valuables in the bag (cellphones, keys, wallets, etc.).

    Expo will be located at the Wisconsin Center, 400 W Wisconsin Ave, Milwaukee, WI 53203 and is walking distance from many of the area hotels.