With the announcement of a new race course, it seems fitting to create a logo that highlights the new course. The 2022 logo has two prominent features that according to the logo designer, Courtney Anderson, “highlights what makes Milwaukee the great place we all know and love”.

New Course, New Logo

The blue and yellow colors in the logo were inspired by The People’s Flag of Milwaukee. These colors have strong significance. According to milwaukeeflag.com, “The light blue bars…represent the city’s three rivers (Milwaukee, Menomonee, Kinnickinnic) and three founding towns (Juneau Town, Kilbourn Town, Walker’s Point). Gold represents our brewing history”. Of course the flag incorporates beer and it’s fitting for the Lakefront Marathon too as runners enjoy a refreshing beer when they cross the finish line.

The second feature is the Hoan Bridge outlined in white. The bridge is named after former Milwaukee Mayor Daniel Hoan. During construction in the early 1970s, the bridge was occasionally referred to as the “bridge to nowhere” due to local resistance. The bridge was eventually completed connecting downtown to the southern suburbs of Milwaukee. It’s no longer the bridge to nowhere and 2022 runners will run across the historic bridge as part of the new course this year.

In addition to the new logo and new course, the Lakefront Marathon is introducing a half-marathon option this year. Registration is now open for the race on October 2, 2022. Register today – https://www.milwaukeelakefrontmarathon.org/

About the Designer

Courtney lives in Mequon WI, and attends Homestead High School. Courtney loves creating art and graphic designs digitally, and is currently taking AP Digital Art. For her AP Art inquiry she re-brands popular Milwaukee attractions, including the Milwaukee Lakefront Marathon. She is super excited to have this opportunity to share her art with all the competitors and spectators that participate in this incredible event.

Designer